Congratulations to the Olympians (US and International) who are here on the Loop'd Network. See list below. I hope you will visit their profiles, add them as friends, and give them lots of votes. They have earned it. Rami Zur http://www.loopd.com/Members/ramzur/Default.aspx USA Canoe/Kayak Nancy Rios http://www.loopd.com/Members/NancyRios/Blog.aspx USA Sailing Mark Gangloff http://www.loopd.com/Members/Gangloff/Default.aspx USA Swimming Margaret Hoelzer http://www.loopd.com/Members/jaws837/Default.aspx USA Swimming Lauren Wenger http://www.loopd.com/Members/LAWenger/Default.aspx USA Water Polo Jesse Smith http://www.loopd.com/Members/JesseSmith/Default.aspx USA Water Polo Michael Blatchford http://www.loopd.com/Members/MBlatchford/Default.aspx USA Cycling Mike Day http://www.loopd.com/Members/mikeyday/Default.aspx USA Cycling Donny Robinson http://www.loopd.com/Members/donnyr/Default.aspx USA Cycling Kyle Bennett http://www.loopd.com/Members/kbennett/Default.aspx USA Cycling Georgia Gould http://www.loopd.com/Members/gGould/Default.aspx USA Cycling Todd Wells http://www.loopd.com/Members/tWells/Default.aspx USA Cycling Jill Kintner http://www.loopd.com/Members/kintner/Default.aspx www.jillkintner.com USA Cycling Adam Duvendeck http://www.loopd.com/Members/aduvendeck/Default.aspx USA Cycling Erica Bartolina http://www.loopd.com/Members/EricaBartolina/Default.aspx also see www.ericabartolina.com USA Track and Field Jarrod Shoemaker http://www.loopd.com/Members/JShoemaker/Blog.aspx see http://www.jennashoemaker.blogspot.com/ USA Triathlon Robert de Wilde http://www.loopd.com/Members/afrobob/Default.aspx Dutch (NL) Cycle BMX Team Shanaze Reade http://www.loopd.com/Members/shanaze/Default.aspx UK BMX Cycle Team Jared Graves http://www.loopd.com/Members/jgraves/Default.aspx Australian BMX Cycle Team Damien Godet http://www.loopd.com/Members/damiengodet/Default.aspx France BMX Cycle Team Olympic Trials Ashley Carusonehttp://www.loopd.com/Members/ashleycarusone/Default.aspxOlympic Trials Swimming Rickey Visinski http://www.loopd.com/Members/rickeyski/Default.aspx Olympic Trials Cycle Nick Brunelli http://www.loopd.com/Members/NJB1/Default.aspx Olympic Trials Swimming * * * Please let me know if there are any athletes I missed and that should be added to the list. Thanks.
TeamUSA.org Summer 2008 OlympiansUSA Archery Brady Ellison Glendale, AZ Richard "Butch" Johnson Woodstock, CT Khatuna Lorig West Hollywood, CA Jennifer Nichols Cheyenne, WY Victor Wunderle Mason City, ILUSA Badminton Howard Bach San Francisco, CA Eva Lee Orange, CA Khan "Bob" Malaythong Rockville, MD Mesinee "May" Mangkalakiri Garden Grove, CA Raju Rai Atlanta, GAUSA Baseball Brett Anderson Midland, TX Jake Arrieta Farmington, MO Brian Barden Matthew Brown Bellevue , WA Trevor Cahill Oceanside, CA Jason Donald Geno Espineli Dexter Fowler John Gall Stanford, CA Mike Hessman Kevin Jepsen Anaheim, CA Brandon Knight Oxnard, CA Mike Koplove Philadelphia, PA Matthew LaPorta Port Charlotte, FL Louis Marson Blaine Neal Marlton, NJ Colby Rasmus Columbus, GA Clayton Richard Lafayette, IN Jeff Stevens Berkeley, CA Stephen Strasburg San Diego, CA Taylor Teagarden Dallas, TX Terry Tiffee North Little Rock, AR Casey Weathers Elk Grove, CA Jeremy CummingsUSA Basketball Carmelo Anthony Lakewood, CO Seimone Augustus Bozier City, LA Sue Bird Syosset, NY Dwight Howard Atlanta, GA LeBron James Akron, OH Lisa Leslie Hawthorne, CA Candace Parker Naperville, IL Chris Paul Winston-Salem, NC Katie Smith Logan, OH Diana Taurasi Chino, CA Tina Thompson Inglewood, CA Dwyane Wade Robbins, IL Sylvia Fowles Carlos Boozer Chris Bosh Kobe Bryant Jason Kidd Tayshaun Prince Cappie Pondexter Michael Redd Deron WilliamsUSA Boxing Demetrius Andrade Providence, RI Gary Russell, Jr. Capitol Heights, MD Rau'shee Warren Cincinnati, OH Luis Yanez Duncanville, TX Raynell Williams Cleveland, OH Sadam Ali Brooklyn, NY Javier Molina Commerce, CA Shawn Estrada East Los Angeles, CA Deontay Wilder Tuscaloosa, ALUSA Canoe/Kayak Benn Fraker Peachtree City, GA Carrie Johnson San Diego, CA Scott Parsons Sylvania, OH Rami Zur Newport Beach, CA http://www.loopd.com/Members/ramzur/Default.aspx Heather Corrie Charlotte, NC Casey Eichfeld Drums, PA Rick Powell David Hearn USA Cycling Kristin Armstrong Boise, ID Michael Blatchford Cypress, CA http://www.loopd.com/Members/MBlatchford/Default.aspx Adam Craig Bend, OR Mike Day Santa Clarita, CA http://www.loopd.com/Members/mikeyday/Default.aspx Michael "Mike" Friedman Pittsburgh, PA Sarah Hammer Temecula, CA George Hincapie Greenville, SC Levi Leipheimer Butte, MT Giddeon Massie Bethlehem, PA Jennie Reed Kirkland, WA Donny Robinson Napa, CA http://www.loopd.com/Members/donnyr/Default.aspx David Zabriskie Salt Lake City, UT Taylor Phinney Boulder, CO Kyle Bennett Conroe, TX http://www.loopd.com/Members/kbennett/Default.aspx Bobby Lea Topton, PA Georgia Gould Ketchum, ID http://www.loopd.com/Members/gGould/Default.aspx Todd Wells Durango, CO http://www.loopd.com/Members/tWells/Default.aspx Jill Kintner Seattle, WA http://www.loopd.com/Members/kintner/Default.aspx www.jillkintner.com Jason McCartney Coralville, IA Christian Vande Velde Lemont, IL Adam Duvendeck Santa Barbara, CA http://www.loopd.com/Members/aduvendeck/Default.aspx Amber Neben Irvine, CA Christine Thorburn Davenport, IA Mary McConneloug Fairfax, CAUSA Diving David Boudia Noblesville, IN Kelci Bryant Chatham, IL Chris Colwill Brandon, FL Troy Dumais Ventura, CA Thomas Finchum Indianapolis, IN Hayley Ishimatsu Seal Beach, CA Christina Loukas Riverwoods, IL Ariel Rittenhouse Santa Cruz, CA Laura Wilkinson Spring, TX Mary Beth Dunnichay Elwood, IN Nancilea Underwood Foster Conroe, TX Jevon Tarantino Boca Raton, FLUSA Equestrian Laura Kraut Oconomowoc, WI Amy Tryon Duvall, WA McClain Ward Brewster, NY Heidi White Beezie Madden Will Simpson Phillip Dutton West Grove, PA Becky Holder Mendota Heights, MN Gina Miles Creston, CAUSA Fencing Emily Cross New York, NY Sada Jacobson Dunwoody , GA Seth "Weston" Kelsey Brush Prarie, WA Timothy Morehouse Bronx, NY Jason Rogers Los Angeles, CA Keeth Smart Brooklyn, NY Hanna Thompson Rochester, NY Rebecca Ward Beaverton, OR Mariel Zagunis Beaverton,, OR Erinn Smart Brooklyn, NY Gerek Meinhardt San Francisco, CA Kelly Hurley San Antonio, TXUSA Field Hockey Kate Barber Kayla Bashore Shoemakersville, PA Lauren Crandall Rachel Dawson Kelly Doton Katelyn Falgowski Carrie Lingo Rehoboth Beach, DE Angie Loy Loysville, PA Lauren Powley Mountaintop, PA Dina Rizzo Walpole, MA Keli Smith Selinsgrove, PA Tiffany Snow Escondido, CA Amy Tran Grantville, PA Jesse Gey Caroline Nichols Virginia Beach, VA Dana SensenigUSA Gymnastics Alexander Artemev Lakewood, CO Raj Bhavsar Houston, TX Joseph Hagerty Albuquerque, NM Jonathan Horton Houston, TX Shawn Johnson West Des Moines, IA Chellsie Memmel West Allis, WI Samantha Peszek McCordsville, IN Alicia Sacramone Winchester, MA Justin Spring Burke, VA Kevin Tan Fremont, CA Nastia Liukin Parker, TX Bridget Sloan Pittsboro, IN Erin Blanchard Broussard, LA Christopher Estrada Lafayette, LAUSA Judo Valerie Gotay Temecula, CA Taraje Williams-Murray Bronx, NY Ryan Reser Dallas, TX Ronda Rousey Santa Monica, CA Taylor Takata Wahiawa, HI Sayaka Matsumoto Richmond, CA Travis Stevens Tacoma , WA Brian Olson Tallahassee, FL Adler Volmar Daniel McCormick Arlington, TXUSA Pentathlon Eli Bremer Monument, CO Sheila Taormina Livonia, MI Margaux Isaksen Fayetteville, AR Sam Sacksen Somerset, PAUSA Rowing Wyatt Allen Portland, ME Steve Coppola Bufalo, NY Caryn Davies Ithaca, NY Susan Francia Abington, PA Anna Goodale Camden, ME Michelle Guerette Bristol, CT Beau Hoopman Plymouth, WI Matthew Hughes Ludington, MI Renee Hykel Haverford, PA Josh Inman Hillsboro, OR Ken Jurkowski New Fairfield, CT Jen Kaido West Leyden, NY Giuseppe Lanzone Annandale, VA Caroline Lind Greensboro, NC Marcus McElhenney Landsdowne, PA Brett Newlin Riverton, WY Tom Paradiso Blue Bell, PA Lia Pernell Seattle, WA Matthew Schnobrich St. Paul, MN Lindsay Shoop Charlottesville, VA Margot Shumway Westlake, OH Sam Stitt McLean, VA Bryan Volpenhein Cincinnati, OH Daniel Walsh Norwalk, CT Mary Whipple Sacramento, CA Cameron Winklevoss Greenwich, CT Tyler Winklevoss Greenwich, CT Ellen Tomek Flushing, MI Anna Cummins Bellevue, WA Elliot Hovey Jennifer Goldsack Banstead, Surrey, UK Wes Piermarini Megan Kalmoe St. Croix Falls, WI Scott Gault Piedmont, CA Jamie Schroeder Wilmette, Il Lindsay Meyer Seattle, WA Portia McGee Seattle, WA Paul Teti David Banks Potomac, MD Will Daly Vail, CO Patrick Todd Cincinnati, OH Mike Altman Micah Boyd St. Paul, MN Elle Logan Boothbay Harbor, ME Erin Cafaro Modesto, CAUSA Sailing Benjamin Barger Sally Barkow Nashotah, WI Graham Biehl San Diego, CA Andrew Campbell San Diego, CA Debbie Capozzi Bayport, NY Amanda Clark Shelter Island, NY Carrie Howe Grosse Pointe, MI John Lovell New Orleans, LA Stuart McNay Boston, MA Sarah Mergenthaler Harvey Cedars, NJ Zach Railey Clearwater, FL Anna Tunnicliffe Fort Lauderdale, FL Tim Wadlow Nancy Rios Miami, FL http://www.loopd.com/Members/NancyRios/Blog.aspx Austin Sperry John Dane III Chris Rast San Diego, CA Charlie OgletreeUSA Shooting Jamie Beyerle Lebanon, PA Elizabeth "Libby" Callahan Columbia, SC Emily Caruso Fairfield, CT Walton (Glenn) Eller Katy, TX Matthew Emmons Brown Mills, NJ Bret Erickson Bennington, NE Dominic Grazioli San Antonio, TX Vincent Hancock Eatonton, GA Jeffrey Holguin Yorba Linda, CA Sean McLelland Mission, TX Jason Parker Cusseta, GA Rebecca Snyder Grand Junction, CO Daryl Szarenski Saginaw, MI Jason Turner Rochester, NY Sandra Fong New York, NY Brenda Shinn Riverside, CA Corey Cogdell Eagle River, AK Kimberly Rhode Michael Anti Winterville, NC Stephen Scherer Billerica, MA Brian Beaman Selby, SD Keith Sanderson San Antonio, TXUSA Soccer Nicole Barnhardt Gilbertsville, PA Shannon Boxx Rodondo Beach, CA Lori Chalupny St. Louis, MO Angela Hucles Virginia Beach, VA Natasha Kai Kahuku, HI Carli Lloyd Delran, NJ Kathryn Markgraf Bloomfield Hills, MI Heather Mitts Cincinnati, OH Heather O'Reilly East Brunswick, NJ Christie Rampone Point Pleasant, NJ Amy Rodriguez Lake Forest, CA Hope Solo Richland, WA Lindsay Tarpley Kalamazoo, MI Alyson "Aly" Wagner San Jose, CA Jozy Altidore Boca Raton, FL Abby Wambach Rochester, NY Rachel Buehler Del Mar, CA Stephanie Cox Heath Tobin Basking Ridge, NJ Freddy Adu Potomac, MD Michael Bradley Irvine, CA Charlie Davies Manchester, NH Maurice Edu Fontana, CA Benny Feilhaber Stuart Holden Houston, TX Patrick Ianni Lodi, CA Sacha Kljestan Huntington Beach, CA Brian McBride Brad Guzan Michael Orozco Orange, CA Michael Parkhurst Robbie Rogers Chris Seitz San Luis Obispo, CA Nathan Sturgis St. Augustine, FL Danny Szetela Marvell Wynne II Poway, CAUSA Softball Monica Abbott Salinas, CA Laura Berg Santa Fe Springs, CA Crystl Bustos Canyon Country, CA Andrea Duran Selma, CA Jennie Finch-Daigle La Mirada, CA Tairia Flowers Tucson, AZ Victoria Galindo Union City, CA Lovieanne Jung Fountain Valley, CA Kelly Kretschman Indian Harbour Beach, FL Lauren Lappin Anaheim, CA Caitlin Lowe Tustin, CA Jessica Mendoza Camarillo, CA Stacey Nuveman La Verne, CA Catherine Osterman Houston, TX Natasha Watley Irvine, CAUSA Swimming Elizabeth Beisel Saunderstown, RI Caroline Burckle Louisville, KY Natalie Coughlin Vallejo, CA Ian Crocker Austin, TX Mark Gangloff Akron, OH http://www.loopd.com/Members/Gangloff/Default.aspx Matt Grevers Lake Forest, IL Brendan Hansen Austin, TX Margaret Hoelzer Huntsville, AL http://www.loopd.com/Members/jaws837/Default.aspx Katie Hoff Towson, MD Megan Jendrick Puyallup, WA Larsen Jensen Bakersfield, CA Cullen Jones New Brunswick, NJ Klete Keller Phoenix, AZ Jason Lezak Irvine, CA Ryan Lochte Daytona Beach, FL Lacey Nymeyer Tucson, AZ Aaron Peirsol Irvine, CA Michael Phelps Baltimore, MD Emily Silver Julia Smit Long Island, NY Chloe Sutton Roseville, CA Peter Vanderkaay Rochester, MI Erik Vendt North Easton, MA David Walters Yorktown, VA Mark Warkentin Santa Barbara, CA Garrett Weber-Gale Milwaukee, WI Ben Wildman-Tobriner San Francisco, CA Kate Ziegler Great Falls, VA Christine Magnuson Tinley Park, IL Ricky Berens Charlotte, NC Allison Schmitt Canton, MI Scott Spann Austin, TX Nathan Adrian Bremerton, WA Eric Shanteau Lillburn, GA Elaine Breeden Lexington, KY Kathleen Hersey Atlanta, Georgia Rebecca Soni Plainsboro, NJ Amanda Beard Irvine, CA Dara Torres Los Angeles, CA Christine Marshall Newport News, VAUSA Synchronized Swimming Brooke Abel Fallbrook, CA Janet Culp Littleton, CO Kate Hooven Pleasanton, CA Christina Jones Fremont, CA Rebekah Kim Mentor, OH Andrea Nott San Jose, CA Annabelle Orme Walnut Creek, CA Jill Penner Seattle, WA Kim Probst Troy, NYUSA Table Tennis Gao Jun Gaithersburg, MD Chen Wang New York, NY Crystal Huang David Zhuang West Windsor, NJUSA Taekwondo Diana Lopez Sugar Land, TX Mark Lopez Sugar Land, TX Steven Lopez Sugar Land, TX Charlotte Craig Murrieta, CA USA Tennis Serena Williams Palm Beach Gardens, FL Venus Williams Palm Beach Gardens, FL Lindsey Davenport Palos Verdes, CA James Blake Tampa, FL Bob Bryan Camarillo, CA Mike Bryan Camarillo, CA Sam Querrey Robby Ginepri Liezel HuberUSA Track and Field Abdihakem Abdirahman Mammoth Lakes, CA Amy Acuff Isleton, CA Kenta Bell Decatur, GA Stephanie Brown Trafton Arroyo, CA Jill Camarena Woodland, CA Christian Cantwell Eldon, MO Damu Cherry Tampa, FL Hazel Clark Knoxville, TN Bryan Clay Glendora, CA Kerron Clement LaPorte, TX Jessica Cosby Reseda, CA Shawn Crawford Van Wyck, SC Ian Dobson Klamath Falls, OR Joanne Dow Manchester, NH Phillip Dunn Portland, OR Kevin Eastler Farmington, ME Anthony Famiglietti Medford, NY Allyson Felix Los Angeles, CA Shalane Flanagan Marblehead, MA Hyleas Fountain Enola, PA Tyson Gay Lexington, KY Kara Goucher MN Dawn Harper St. Louis, IL Jeff Hartwig St. Charles, MO Kristin Heaston Palo Alto, CA Monique Henderson San Diego, CA Reese (Michael) Hoffa Athens, GA Chaunte Howard Atlanta, GA Bershawn Jackson Raleigh, NC Brian Johnson Baton Rouge, LA Lolo (Lori) Jones Baton Rouge, LA Deena Kastor Mammoth Lakes, CA Kimberly Kreiner Mogadore, OH Alfred Kruger Ashland, OH Bernard Lagat Muna Lee Baton Rouge, LA Casey Malone Ft. Collins, CO Shani Marks Minneapolis, MN Rodney Martin Las Vegas, NV Lashawn Merritt Portsmouth, VA Derek Miles Jonesboro, AR Adam Nelson Atlanta, GA David Oliver Denver, CO Tom Pappas Knoxville, TN Miguel Pate St. Francisville, LA Darvis Patton Ft. Worth, TX Suzy (Suzanne) Powell-Roos Modesto, CA Jennifer Rhines Ardmore, PA Sanya Richards Austin, TX Tiffany Ross-Williams Miami, FL Alice Schmidt Omaha, NE Brian Sell Woodbury, PA Christian Smith Loree Smith Julesburg, CO Wallace Spearmon Fayetteville, AR Jennifer Stuczynski Rochester, NY Angelo Taylor Decatur, GA Matthew Tegenkamp Madison, WI Nicole Teter Palo Alto, CA Aretha Thurmond Seattle, WA Jorge Torres Boulder, CO Terrence Trammell Decatur, GA Brad Walker Spokane, WA Ian Waltz Coeur D'Alene, ID Jeremy Wariner Grand Prairie, TX Angela Williams Ontario, CA Lauryn Williams Miami, FL Darold Williamson Hewitt, TX Aarik Wilson Fallon, NV Blake Russell Winston Salem, N.C. Ryan Hall Big Bear Lake, CA Dathan Ritzenhein Rockford, MI Magdalena Lewy Boulet Deedee Trotter Cedar Grove, Georgia Amy Begley Torri Edwards Fontana, CA Erica McLain Plano, TX Trevell Quinley Tracy, CA Queen Harrison Richmond, VA Sheena Tosta Camden, NJ Walter Dix Coral Springs, FL Nicholas Symmonds Boise, ID Andrew Wheating Meriden, VT Trey Hardee Birmingham, AL Kara Patterson Vancouver, WA Dana Pounds Fort Lauderdale, FL April Steiner Bennett Mesa, AZ Erica Bartolina Corvallis, OR http://www.loopd.com/Members/EricaBartolina/Default.aspx www.ericabartolina.com Leo Manzano Marblefalls, TX David Payne Cincinnati, Ohio Lopez Lomong Tully, NY Marshevet Hooker San Antonio, TX Shannon Rowbury San Francisco, CA Erin Donohue Haddonfield, NJ Rafeeq Curry Miami, Florida Michael Robertson Beebe, AR Leigh Smith Destrehan, LA Mike Hazle Temple, TX Michelle Carter San Jose, CA Amber Campbell Indianapolis, IN William Nelson Bakersfield, CA Josh McAdams Atlanta, GA Dustin Jonas La Vernia, TX Andra Manson Brenham, TX Jesse Williams Raleigh, NC Galen Rupp Portland, OR Sharon Day Costa Mesa, CA Mary Wineberg Cincinnati, Ohio David Neville Merrillville, IN Jenny Barringer Webster City, IA Anna Willard Greenwood, ME Lindsey Anderson Payson, UT Grace Upshaw Berkeley, CA Britney Reese Gulfport, MS Funmi Jimoh Seattle, WA Christin Wurth-Thomas Bloomington, IL Jacquelyn Johnson Tempe, AZ Diana Pickler Sachse, TX Ebonie Floyd Detroit, MI Natasha Hastings Travis Padgett Shelby, NC Leroy Dixon South Bend, IN Calvin Smith Gainesville, FLUSA Triathlon Laura Bennett North Palm Beach, FL Sarah Haskins St. Louis, MO Hunter Kemper Longwood, FL Matthew Reed Boulder, CO Jarrod Shoemaker Sudbury, MA Coverage by Jenna Shoemaker http://www.loopd.com/Members/JShoemaker/Blog.aspx http://www.jennashoemaker.blogspot.com/ Julie Ertel Placentia, CAUSA Volleyball Nicole Branagh Orinda, CA Gabe Gardner San Clemente, CA Jake Gibb Bountiful, Utah Misty May-Treanor Newport Beach, CA Kerri Walsh Saratoga, CA Elaine Youngs El Toro, CAUSA Water Polo Elizabeth Armstrong Ann Arbor, MI Tony Azevedo Long Beach, CA Ryan Bailey Long Beach, CA Layne (Ronald) Beaubien Coronado, CA Brandon Brooks Honolulu, HI Patricia Cardenas Commerce, CA Kami (Kameryn) Craig Santa Barbara, CA Natalie Golda La Habra, CA Alison Gregorka Ann Arbor, CA Brittany Hayes Santa Ana, CA Jaime Hipp Fresno, CA Peter Hudnut Encino, CA Tim (Timothy) Hutten Seal Beach, CA James Krumpholz Santa Ana, CA Rick Merlo Fresno, CA Merrill Moses Rancho Palos Verdes, CA Heather Petri Orinda, CA Jeffrey Powers San Luis Obispo, CA Jesse Smith Coronado, CA http://www.loopd.com/Members/JesseSmith/Default.aspx Jessica Steffens Danville, CA Moriah van Norman San Diego, CA Peter Varellas Moraga, CA Brenda Villa Commerce, CA Lauren Wenger Long Beach, CA http://www.loopd.com/Members/LAWenger/Default.aspx blogging Elsie Windes Portland, OR Adam Wright Seal Beach, CAUSA Weightlifting Kendrick Farris Shreveport, LA Carissa Gump Essex Junction, VT Cheryl Haworth Savannah, GA Melanie Roach Bonney Lake, WA Chad Vaughn Konawa, OK Natalie Woolfolk Arnold, MDUSA Wrestling Dremiel Byers Kings Mountain, NC Henry Cejudo Colorado Springs, CO Clarrissa Chun Honolulu, HI Daniel Cormier Lafayette, LA T.C. Dantzler Andy Hrovat Gates Mills, OH Spenser Mango St. Louis, MO Steve Mocco N.Bergen, NJ Doug Schwab Osage, IA Marci Van Dusen Marina, CA Brad Vering Howells, NE Adam Wheeler Lancaster, CA Ben Askren Cedar Rapids, IA Ali Bernard Jake Deitchler Randi MillerThis list was initially culled from the 2008 United States Olympic Committee. Visit http://teamusa.org/athlete/usoc_athletes for pictures and more information on all these athletes. BEIJING 2008 SUMMER Olympics
Thought you might enjoy an article on sponsorship value and sports marketing. This article is online at BrandWeek.comhttp://www.brandweek.com/bw/news/recent_display.jsp?vnu_content_id=1003702227Study: Purchase Intent Grows With Each EventJanuary 28, 2008 By Kenneth HeinGetting up close and personal isn’t just for politicians. A new survey shows in-person events can boost purchase intent as high as 52%.According to the report, released this month by the Advertising Research Foundation, New York, purchase intent—a customer’s stated interest in buying a product—rose 11% to 52% among consumers who attended brand-sponsored events including sports championships, walkathons and theme parks. Such purchase intent translated directly to sales about 50% of the time, the report states....Sports-related events have the greatest impact, per the study. “It creates a presence that is unexpected, fresh and different,” said Gibson, whose brand ties in with Major League Baseball and NASCAR. “When done right it goes beyond just raising awareness, it literally drives people to shop.”“The special value of events, sponsorships and trade shows has to be considered,” said Raymond Pettit, co-author and SVP at MarketShare Partners in Los Angeles. “There are many connection points you can build at an event whether it is emotional, aspirational or awareness building—it goes beyond just counting audience attendance.”* see the whole article online at BrandWeek.com *
National Speed Sport News (www.nationalspeedsportnews.com) will have a detailed listing of track facilities and their '08 schedules/events in their April 30 issue. The issue will also include a state-by-state track listing and a roster of the sanctioning bodies. Submit information to Chris Economaki, the editor in chief. The magazine also features driver personality profiles, industry news and post-race coverage. When contacting Chris be sure to include a link to your Loop’d profile so he can get to find out more about you.
Endurance sports, ultra-marathons and short burst interval strength training are all being covered in the July issue of American Fitness Magazine (www.americanfitness.com). This monthly from the Aerobics and Fitness Association of America, reviews health, nutrition and exercise research, and covers products, recreation and events. There regularly feature instructor guides, resort profiles and travel pieces. Pitch ideas and resources to Meg Jordan at americanfitness@afaa.com
Mountain Bike Magazine (www.mountainbike.com) has a section each month in their print and online publication called ‘News and People’ where in-depth interview with a riders showcases some pictures and video, online. You can send a link to your videos and a polite introduction to Jennifer Sherry, the senior editor. Jennifer covers off-road cycling, equipment, events/races and professional riders.
Ski Magazine (www.skimag.com) is expected to publish a summer issue featuring off-season fitness & exercise tips. Written for 30-something adult skiers who can afford the best out of their leisure activities and vacations, Ski Magazine provides useful information to skiers in every stage of expertise: from beginners to experts. Send your thoughts on equipment, travel, fashion, and slope stories to the editor in chief Kendall Hamilton.
Philip Hersh is the Chicago Tribune Olympic Sports Reporter. For those athletes who will be at the upcoming Beijing games, bet he will be there too. How nice would it be to introduce yourself to Philip before you cross paths on another continent?He's got an enviable reporters beat, as he covers the International Olympic Committee while Chicago competes for the venue of the 2016 games. The games here, by the way, will Rock ! To find opportunities to contact Philip, follow his blog on the Chicago Tribune; http://newsblogs.chicagotribune.com/sports_globetrotting/